Cycle pharmaBranding, Web design, UX
New Branding & Web Design for Cycle Pharma, an existing British pharmaceutical group. Socially conscientious, they innovate and optimize pharmaceutical drugs across orphan, generic, repurposing and formulation technology, endeavoring to enhance the lives of those they serve. They needed new branding to reflect their goals.
WordPress – Avada theme
Conscientious and innovator
The new logo intermixes different circles that represent the different sectors of activities of Cycle Pharma. Mixing them reinforces the character of the brand.
Cycle Pharma logo needs to be adjustable to the different support the pharmaceutical use: from digital to print and packaging.
For this, I created variations of the logo using the different transparencies of the circle, just one circle, the circle outline or no circle to increase the readability anywhere or any size it’s printed. With the text, in the very small formats I remove the word Pharma, not readable to just keep Cycle.
Logo variations for each activity sector, declination of the colour palette and application of one colour for each sector that we will find in the sector page in the website design.
Light, clear & modular
I arranged their content in very organised wireframes and designed the website in a clear and modular website reusing components as we built it on Avada WordPress.