trad'envie - 2010

Logo for this cultural association. Trad'envie is an association which not only organizes concerts, workshops and lessons about traditional songs and dances but also many festive activities related to jazz music. The association needed a comunication campaign oriented to a younger audience, so I created the whole graphic identity basing it on a graphic alphabet which represents the three fields of activity of the association: Music, singing and dancing. These forms can be combined ad infinitum as if they were part of a music partiture. The spectator will recognize the typographic part and the display of shapes and colours, creating a more dynamic and modern identity with no space to boredom.

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